KUMU DOC : PÖFF

Fashion Reimagined

Local title
Ümberkujundatud mood
Director
Becky Hutner
Country
USA, United Kingdom
Year
2022
Programme
Kumu Documentary

The fashion designer Amy Powney of the cult label Mother of Pearl is a rising star in the London fashion scene. Raised off-the-grid in rural England by activist parents, Amy has always felt uneasy about the devastating environmental impact of her industry. When she wins the coveted Vogue award for the Best Young Designer of the Year, which comes with a big cash prize, Amy decides to use the money to create a sustainable collection from field to finished garment, and transform her entire business. Over the following three years, her own personal revolution becomes the precursor of a much bigger, societal change.

Introduction by fashion designer Reet Aus

Director
Becky Hutner
Cast
Chloe Marks, Amy Powney
Producer
Becky Hutner, Lindsay Lowe, Andrea van Beuren
DoP
Daniel Götz
Editor
Becky Hutner, Sam Rogers
Production
Duck Productions, Cedar Creek Productions, Sustainable Films, British Film Institute BFI, Met Film Production
Runtime
Language
English
Other festivals
Melbourne, Tribeca

Screenings

Kumu auditoorium KUMU
ScreeningÜmberkujundatud mood
Trailer